The winds of change..

Resurfacing with a new purpose.

I feel like I am losing touch with personal web sites, yet a large part of me still believes that this is the most comprehensive introduction for those looking to learn more about who you are or where you have been.

My excuse for the distance between posts is that over the past 18 months I have been focused on preparing one of my businesses for sale. Many will be aware that Nicola Evans and I acquired Apsu Nutrition 8 years ago and we have since been focused on servicing the needs of some of the worlds most elite athletes through our headline Superfood Multivitamin.

During that 8 year window we pushed through some challenges that were pioneering in the plastic free packaging space. We also supported the journeys of numerous world title achievements, along with Olympians and an array of diverse elite athletes/adventurers/artists and accolades. The journey has been emotionally fuelled, inspiring and incredibly rewarding.

Over the last few years it became more apparent that there was growing interest in what we were doing with Apsu and this included a clear consumer demand. It was decided that we would trigger a capital raise or find a partnership that would provide Apsu the tools and the opportunity to find its own place amongst the active market share. 

To cut a long story short, in mid 2022 we completed a deal releasing the majority share of the company assets and IP to a new wellness start-up, with the promise of a big future. As with any business, the post sale landscape is unknown territory, often determined by the will or integrity of the new owners and, although a group of original external shareholders remain with the brand, we currently have no ongoing involvement or influence.

It has been a rewarding experience to build a company that is attractive to an inspiring market, and I am personally very proud to have managed the growth and transition phase. It goes without saying that my fuel in this business sector is my closeness to our athletes/teams/events/adventurers/creatives, and living their journeys (the highs and the lows) is what really inspires me most. Perhaps this is not the last you will see of me in the wellness and nutrition space.

I plan to not be so absent on this site and to keep those interested as up to date as possible going forward. 

Kind regards, Nick